Summary
- This blog is about how the leading consumers-electronic chain, Best Buy is selling Segways, Brammo electric motorcycles, and other plug-in bikes to drive sales at its stores. Some retailing giants are trying to invade Best Buy's turf such as Wal-Mart, and Home Depot. Wal-Mart is starting to sell Iphones, while Home Depot is starting to sell HDTV's. But the question is still in the air, "Should Best Buy box itself in." In my opinion, there is no problem with selling Segways, and electric motorcycles, however, do you start stocking up on spare auto parts, and bike shorts? Best Buy cannot be a all catch retailer like Wal-Mart or Amazon.com, but why roll when you can rock? It's way too early for Best Buy to begin abandoning its consumer-electronics stronghold. There are too many phones, laptops, and fancy televisions for the company to sell itself short.
Connections
- The reason why I chose this blog is because Best Buy is a retailing giant which sells lots of things such as video games to TV's. Also, due to the fact that we are learning about retailing, and what a retailer is. As well as, how a retail store does different marketing strategies for its business to boom such as selling plug in bikes, and segways which can come in very handy.
Personal Reflection
- My personal reflection would be when I was watching the news. This took place in the US and I was shocked and amazed at what I had heard. You always hear funny things about marketing and how it is done. Anyways, I was watching the news and this car dealership had this marketing strategy that was insane. I could not stop laughing. There strategy was if you buy a car you get a gun. I can't specify what type of gun, but this was the most ridiculous thing I ever heard.
Article:
http://www.fool.com/investing/general/2009/07/08/best-buy-busts-a-move.aspx
I enjoyed reading this article because it really made me think. Best Buy is a retailling giant with many products to offfer. But just because places like Wal-Mart and Home Depot have also expanded their product range, does this really mean that they are INVADING Best Buy's turf? Although this isn't the focal point of the article i agree that it is way too early for Best Buy to abandon its consumer-electronics stronghold. They are becoming an even more powerful rival in the world of retailing, so i completely agree with the author of this blog. BestBuy shoudl not sell itself short.
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