What Went Wrong at Xerox?

There were a number of things that went wrong at the retail powerhouse Xerox. It could have been the lack of management, poor working conditions, or the personal relationships within. It all started when Steven Jobs left the Xerox resarch centre to co-found the current powerhouse Apple. But, that was not the only place where it started. Xerox lost its leadershp position for photocopiers to Canon. After many tries to reconstruct the company, many sales representatives quit and joined other firms, and had taken valuable product knowledge along. Despite Xerox's success, they seemed to struggle in human resources in bringing technologies into the global market. To add to Xerox's downfall, they were facing a downgrade of bonds to the Brazilian economy by failing to hedge against currency rates. Rick Thoman, who was brought in, was made the CEO. He wanted to restructure Xerox's global sales division, but Dolan, the president of Xerox disagreed. Therefore, Xerox's downfall included personal conflicts, negative relationships, and the lack of human resources.